FFEG Partner Programme — Affiliate Terms & Conditions

Preamble

These Affiliate Terms & Conditions ("Terms") govern participation in the FFEG Partner Programme ("Programme") operated by Fit For Every Game Limited, a company incorporated in England and Wales (company number 13498785), whose registered office is in the United Kingdom ("FFEG", "we", "us", "our").

By completing the Programme application via the Dub partner platform and receiving written or electronic confirmation of acceptance, the applicant ("Partner", "you", "your") agrees to be bound by these Terms in their entirety.

These Terms apply exclusively to the FFEG Partners tier of the Programme. They do not apply to FFEG Ambassadors, whose participation is governed by individual Ambassador Agreements entered into directly with FFEG.

1. Definitions

• "Affiliate Link" means the unique tracking URL assigned to the Partner through the Dub platform for the purpose of attributing Qualifying Referrals.
• "Attribution Window" means the 90-day period commencing on the date a prospective customer first clicks the Partner's Affiliate Link, during which a Qualifying Purchase must be completed for Commission to be earned.
• "Commission" means the financial consideration payable by FFEG to the Partner in accordance with Schedule 1.
• "Dub" means Dub.co, the third-party affiliate management platform through which the Programme is administered.
• "FFEG Materials" means all trade marks, logos, brand assets, copy, images, and other intellectual property made available by FFEG to Partners under these Terms.
• "Net Revenue" means actual revenue received by FFEG from a Qualifying Purchase, net of VAT, applicable taxes, payment processing fees, any discounts or promotional reductions applied to the transaction, and Refunds.
• "Qualifying Purchase" means a purchase of an Eligible Product completed by a new customer within the Attribution Window using the Partner's Affiliate Link, which has not been subject to a Refund.
• "Refund" means any full or partial refund, chargeback, or reversal issued within 90 days of the original transaction date.

2. Programme Participation

2.1FFEG grants each accepted Partner a non-exclusive, revocable, non-transferable right to promote Eligible Products and earn Commission on Qualifying Purchases in accordance with these Terms.

2.2Acceptance into the Programme is at FFEG's sole discretion. FFEG reserves the right to decline any application without providing reasons.

2.3The Partner's participation in the Programme does not grant any rights in respect of FFEG's business, intellectual property, or customer relationships beyond those expressly stated in these Terms.

3. Independent Contractor Status

3.1The Partner is an independent contractor. Nothing in these Terms creates, and nothing shall be construed as creating, any relationship of employment, agency, joint venture, or legal partnership between FFEG and the Partner.

3.2The term "Partner" is used throughout these Terms as a descriptive label for participants in the Programme only. It does not create, and shall not be interpreted as creating, a legal partnership within the meaning of the Partnership Act 1890 or any equivalent legislation.

3.3The Partner has no authority to enter into contracts, make representations, or incur liabilities on behalf of FFEG.

3.4The Partner is solely responsible for all income tax, national insurance contributions, VAT, and other taxes or levies arising from payments received under these Terms.

4. Eligible Products and Commission Rates

4.1Commission rates for Qualifying Purchases are set out in Schedule 1 to these Terms. FFEG may update Commission rates, Eligible Products, or the Programme structure at any time by providing not less than 30 days' written notice to the Partner. Continued participation following the notice period constitutes acceptance of the revised terms.

4.2FFEG may from time to time run temporary promotional commission rates or bonuses notified via the Dub platform. Unless expressly stated otherwise, such promotions do not amount to a permanent variation of these Terms and expire on the date specified in the relevant notification.

4.3Commission is earned on Qualifying Purchases only. Traffic, click-throughs, impressions, and incomplete transactions generate no Commission entitlement.

5. Attribution and Tracking

5.1Attribution operates on a last-click basis within the Attribution Window of 90 days from the date of first click on the Partner's Affiliate Link.

5.2Tracking is provided exclusively through the Dub platform. FFEG accepts no liability for tracking failures caused by browser privacy settings, ad-blocking software, cookie deletion, or other factors outside FFEG's reasonable control.

5.3Where a customer clicks Affiliate Links belonging to more than one Partner, Commission is attributed to the last-click Partner within the Attribution Window. FFEG's determination of attribution is final and binding.

5.4Commission calculations and reporting are generated through the Dub platform. The Partner may access reports of tracked clicks, Qualifying Purchases, and Commission via their Dub account. In the event of any discrepancy, the records of the Dub platform, as adjusted to correct any manifest error, are treated as conclusive for the purposes of these Terms.

6. Commission Payments

6.1FFEG pays Commission monthly in arrears. The payment date falls on or around the 20th day of the month following the month in which the Qualifying Purchase was made.

6.2Payment is made in Pounds Sterling (GBP) to the bank or payment account details the Partner provides via the Dub platform. The Partner is responsible for ensuring payment details remain accurate and up to date.

6.3FFEG does not pay Commission where the aggregate balance due to the Partner falls below £25.00 (the "Minimum Payment Threshold") in any given month. Amounts below the threshold carry forward to subsequent months until the threshold is reached.

6.4Where a Refund is issued within 90 days of the original transaction, any Commission earned on that transaction is reversed. FFEG may deduct reversed Commission from future payments or request repayment from the Partner as appropriate.

6.5Where FFEG, acting reasonably, determines that Commission has been generated as a result of fraudulent activity, prohibited conduct under these Terms, or manifest error in tracking or attribution, FFEG may reverse or withhold such Commission at any time and may deduct corresponding amounts from future payments or request repayment from the Partner.

6.6International transfer fees, currency conversion costs, and bank charges are the sole responsibility of the Partner.

7. Marketing, Advertising and Compliance Standards

7.1The Partner promotes FFEG products honestly, accurately, and in a manner consistent with FFEG's brand guidelines as communicated from time to time.

7.2The Partner makes no representations about FFEG's products beyond those expressly authorised in writing by FFEG, and does not make exaggerated, misleading, or unsubstantiated claims regarding results, outcomes, or benefits.

7.3The Partner does not use or bid on FFEG's trade marks — including "Fit For Every Game", "FFEG", "FFEG Intelligence", and related marks — as paid search keywords in Google Ads, Meta Ads, or any other paid advertising platform, without FFEG's prior written consent.

7.4The Partner does not publish content that is defamatory, discriminatory, obscene, or otherwise unlawful, or that could bring FFEG into disrepute.

7.5The Partner does not use spam, unsolicited bulk messaging, automated click tools, cookie stuffing, or any other technique that artificially inflates referral counts or violates the policies of any platform through which the Partner distributes content.

7.6Where the Partner's promotional content is directed at audiences in the United Kingdom, the Partner complies with all applicable advertising laws and regulations, including the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (the "CAP Code") and guidance issued by the UK Advertising Standards Authority ("ASA") in relation to affiliate marketing.

7.7Partners based in the United States, or directing promotional content primarily at a US audience, comply with the disclosure requirements of the US Federal Trade Commission ("FTC") Endorsement Guides (16 CFR Part 255) as amended from time to time, and with any equivalent requirements under applicable state or federal law.

7.8Such Partners clearly and conspicuously disclose their material connection to FFEG — including the receipt of Commission — in every piece of promotional content that contains an Affiliate Link. The disclosure appears in a position and format that is clearly visible to the audience before they click any Affiliate Link.

7.9Acceptable disclosure language includes, for example: "Disclosure: I earn a commission from purchases made through links in this content" or equivalent phrasing that satisfies applicable requirements of clarity, prominence, and understandability.

7.10FFEG may, but is not obliged to, from time to time provide guidance on appropriate disclosure wording and placement, and the Partner agrees to implement such guidance promptly, provided it remains consistent with applicable law and platform policies.

7.11FFEG accepts no liability for a Partner's failure to comply with applicable advertising, consumer protection, or disclosure requirements. Any regulatory action, fine, or liability arising from such non-compliance is the sole responsibility of the Partner.

8. Data Protection (EU/EEA and UK Partners and Audiences)

8.1Each party processes personal data in its own capacity as an independent data controller. Nothing in these Terms constitutes a data processing agreement, joint controller arrangement, or controller-to-processor arrangement between FFEG and the Partner.

8.2Where the Partner collects or processes personal data of individuals in the EU/EEA or the UK in connection with their promotional activities, the Partner does so in compliance with the UK GDPR, the Data Protection Act 2018, and (where applicable) EU Regulation 2016/679 (the EU GDPR), as each may be amended, re-enacted or replaced from time to time.

8.3The Partner maintains a compliant privacy policy and, where required by applicable law, obtains appropriate consent from their audience before deploying tracking technologies, including cookies associated with the Partner's Affiliate Link.

8.4FFEG processes personal data of Partners (including name, contact information, and payment details) as a data controller for the purpose of administering the Programme. Full details appear in FFEG's privacy policy at fitforeverygame.com.

8.5Dub is a separate third-party platform that provides tracking and affiliate management services. Its processing of personal data is subject to its own terms and privacy policy. FFEG accepts no responsibility for Dub's compliance with data protection laws, but will take reasonable steps to select providers that offer appropriate protections.

8.6Each party indemnifies the other against claims, losses, and liabilities arising from its own failure to comply with applicable data protection legislation.

9. Intellectual Property

9.1FFEG grants the Partner a limited, non-exclusive, non-transferable, revocable licence to use FFEG Materials solely for the purpose of promoting Eligible Products in accordance with these Terms during the term of participation.

9.2The Partner does not modify, adapt, or create derivative works from FFEG Materials without FFEG's prior written consent.

9.3All intellectual property rights in FFEG Materials remain exclusively vested in FFEG. The Partner acquires no ownership interest in any FFEG intellectual property through participation in the Programme.

9.4The licence granted under this clause terminates automatically and immediately upon the Partner's exit from the Programme for any reason.

10. Term and Termination

10.1These Terms take effect on the date of the Partner's acceptance into the Programme and continue until terminated in accordance with this clause.

10.2Either party may terminate the Partner's participation in the Programme at any time by providing not less than 14 days' written notice to the other.

10.3FFEG may terminate the Partner's participation immediately and without prior notice where:

10.4On termination, the Partner's Affiliate Link is deactivated and the licence to use FFEG Materials ceases. Commission earned on Qualifying Purchases completed before the date of termination remains payable subject to these Terms, including the Minimum Payment Threshold and Refund provisions.

11. Warranties and Limitation of Liability

11.1Each party warrants that it has full capacity and authority to enter into and perform its obligations under these Terms.

11.2FFEG provides the Programme on an "as is" basis and gives no warranty regarding uninterrupted availability of the Dub platform, tracking accuracy, or the continuity of any particular product or Commission rate.

11.3To the fullest extent permitted by applicable law, FFEG's aggregate liability to the Partner under or in connection with these Terms is limited to the total Commission paid to that Partner in the three calendar months immediately preceding the event giving rise to the claim.

11.4Neither party is liable to the other for indirect, consequential, incidental, or special loss — including loss of profit, loss of revenue, loss of data, or loss of anticipated savings — arising in connection with these Terms, whether in contract, tort, or otherwise.

11.5Nothing in these Terms excludes or limits liability for fraud, fraudulent misrepresentation, or any liability that cannot be excluded or limited under applicable law.

12. Confidentiality

12.1Each party keeps confidential all non-public information received from the other in connection with these Terms and does not disclose it to any third party without the disclosing party's prior written consent, except as required by law or regulation.

12.2The Partner does not disclose Commission rates, Programme terms, or any other non-public FFEG business information to any third party without FFEG's prior written consent.

13. General

13.1Entire agreement. These Terms, together with any supplementary notices issued by FFEG pursuant to clause 4.1, constitute the entire agreement between the parties in respect of the Partner's participation in the Programme and supersede all prior representations, negotiations, and understandings.

13.2Variation. FFEG may vary these Terms on 30 days' notice as set out in clause 4.1. No other variation is effective unless agreed in writing and signed by an authorised representative of FFEG.

13.3Assignment. The Partner may not assign, transfer, or sub-contract any rights or obligations under these Terms without FFEG's prior written consent. FFEG may assign its rights and obligations to any affiliate, successor entity, or acquirer.

13.4Waiver. A failure or delay by either party in exercising any right under these Terms does not operate as a waiver of that right.

13.5Severance. If any provision of these Terms is found to be invalid or unenforceable, it shall be modified to the minimum extent necessary to make it valid and enforceable, and the remaining provisions shall continue in full force and effect.

13.6Third parties. These Terms do not confer any benefit on, or create any enforceable rights in favour of, any third party under the Contracts (Rights of Third Parties) Act 1999.

13.7Governing law. These Terms are governed by and construed in accordance with the laws of England and Wales. Each party submits to the exclusive jurisdiction of the courts of England and Wales for the resolution of any dispute arising under or in connection with these Terms.

13.8Notices. Notices under these Terms may be given by email. Notices to FFEG should be addressed to support@fitforeverygame.com. Notices take effect upon confirmed receipt.

13.9Survival. Clauses 6 (Commission Payments), 7 (Marketing, Advertising and Compliance Standards), 8 (Data Protection), 9 (Intellectual Property), 11 (Warranties and Limitation of Liability), 12 (Confidentiality), and this clause 13 survive termination of these Terms for any reason.

Schedule 1 — Commission Rates and Payment Terms

Current as of April 2025. Permanent changes subject to 30 days' notice under clause 4.1. Temporary promotional rates may be notified via the Dub platform under clause 4.2.